︎DATE: 02.02.2018
︎SPEAKER: BILL WALLSGROVE




HOW COLOUR AFFECTS PSYCHOLOGY IN BRANDING






Colour is the energy that we see. When light strikes an object, that object will absorb only the wavelengths that exactly match its own atomic structure and will reflect the rest – this directed energy is what our optic nerves and brains process.

Colour is received and processed through the eyes but it is not a purely visual phenomenon. Scientifically, it is the principal cue to composition and affects us both physiologically and psychologically.




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